The challenge of suitable packaging
I needed a complete packaging solution for the Clairely upcycled jewellery. Preparations for my exhibition at the National Gallery of Denmark, museum shop in Copenhagen pushed me to make the final decision. So I set to and struggled over yet another weekend, scrambling around my studio for inspiration, trying to find something that would satisfy my many packaging criteria; one of them being that the packaging should already exist in some form, so I would not need to produce even more new packaging material, and another criteria that it should mail easily.
But first off, the MAIN issue was how to make the display for the museum shop. I am always thrown into a tizzy when I have to design an new display – whether it be at a trade show, market, or in this case at the museum shop.
It was a serious challenge to make a beautiful display to complement the grand and distinguished surroundings, AND solve a long-standing issue with me – the packaging of Clairely upcycled jewellery.
[Jaws music playing here - da da, da dah, dadadadadah].
Another criteria was the convenience factor, for the museum shop staff.
Having had three shops myself, where I also sold other people’s products, I know how irritating it can be to have to fiddle with complicated product packaging behind the counter which delayed customers. And as a critical consumer myself, I am aware of, and delighted by how products are presented when I am purchasing .
For example, I love a product packed in something that makes me smile, makes me think. Like I love having food presented in such a visually pleasing way that it takes me several minutes before I eat it. I bathe in the sheer joy of looking at it. It’s just a seduction of my senses.
After much research to try and find the things I needed, and NOT finding them, my Jamaican ingenuity came shining through once more…I found a solution that I not only am happy with, but rather pleased with, as well.
I am thrilled to have found a packaging solution from a product that is being phased out – the good old CD case. A product that I can repurpose, squeeze one more use before they hit the crusher.
I love their transparency. Again, an important part of my own philosopy.
I not only borrowed from the music industry, I borrowed from the medical industry as well. The product blurb, included in the CD case is on a piece of thin paper folded up in the packaging (just like when you buy pharmaceuticals) but visible through the plastic. If I were a shop/boutique owner, I think I would appreciate the ease of finding products for my customers by just checking the spine of the CD case. Don’t think it can be any easier.
Thank you Lali of Adgreen for polishing the label idea. This just seals it. And it is sealed!