Nike says JUST DO IT
Folks have sung Let’s DO IT
As a self-taught designer, it’s always been a longer and difficult process to name (and market) my products when I get ready to go market. The designs usually come very easily and quickly. They are usually the result of an “AHA” moment. Then there are the mockups, testing of the idea, the prototyping, tweaking, testing, the pre-production, re-tweaking. But then, when I am NEARLY ready to put it out, then what?
What do I call it? How do I package it so it’s attractive, appealling? How will the retailers display it, and store it? Will the consumers like the product as much as I do? The packaging, will they be as excited as I am about it?
The latest new products from Accent have that IT factor. Their name suggests exactly what you do. And much like what I think the Nike spirit is about, what comes along with the name is a sense of individuality, empowerment in YOUR choice, your choice on where to hang your lighting.
One of my other products – LOLLIPOPS – my version of the colored cord pendant lighting, which I thought answered a need to have an easy, (plug and play) solution to a simple lighting idea.
I added a plug at the end, so it was ready to use. And on the models I give thumbs-up for, I have added a switch (allowing the user to easily turn it off and on without yanking it from the electric socket every time).
So here I am – “Just doing it” – I am hereby launching my two new products:
WALL:IT received runner-up award status in the prestigious A’Design Awards, Italy.
Then, here is TABLE:IT
Table:IT like WALL:IT has a support function. It complements any cordset with shade holder, (like our Lollipops, above). The Lollipop is connected to the TABLE:IT, with a decorative naked bulb, or as show above, you can add a simple lamp shade (like our Barrels).
The third product lined up and coming in the IT collection – is – Floor:it
Coming up …….
In the meantime, have a good summer,